We worked with consultancy the lang cat on some research exploring the changing dynamics of the platform market, and how technology is creating a new opportunity for firms of all sizes to get a piece of the platform action.
In this launch event, we hear from Mark Polson, Principal at the lang cat, about the main findings of the research, and unpack how ‘operating a platform’ differs from a more typical white label approach…
Why the trend of 'platform ownership' is gaining traction
The differences between operating a platform and white labelling one
How firms can use the model to take control of the client experience