Tillit, the new DIY investment platform offering a curated investment universe, exclusive content and a fee that is based on time rather than wealth, has launched to the public – powered by Seccl’s investment technology and custody service.
Tillit builds on the experience of its founder, Felicia Hjertman, who served as a Fund Manager at Baillie Gifford for almost a decade. After a six-month private beta period, the uniquely positioned D2C fintech has harnessed Seccl’s custody, trading, and settlement solution to launch its web and mobile platform publicly, allowing users to invest in ~100 funds, investment trusts and ETFs across asset classes, regions and investment styles.
By integrating directly with Seccl via API, Tillit’s investment platform will offer users an engaging fund discovery journey that is making it easy to find the right funds for them based on their individual preferences. The bespoke DIY investment platform has been designed to reward its users for taking a long-term view. Users can expect a single platform fee of 0.40% on the total assets for the first year, dropping by 0.01% every year until it reaches 0.25% – regardless of the size of their portfolio.
Felicia Hjertman, Founder and CEO of Tillit, shared: “Tillit is all about leveraging deep expertise from asset management and building an outstanding platform that fundamentally helps people make better and more informed long-term investment decisions.
“When we were looking for the right partner, it was important to us that they would not only have great technology and aligned values, but also that there was an understanding of the intricacies of the products and instruments we offer our customers. Seccl really ticked all of our boxes and to top it off, we were really impressed with the team!”
Daniel Marsh, Head of Customer at Seccl, added: “We’re delighted that our API has helped Tillit get to market fast – and are we’re excited to be powering such an innovative and promising firm as it looks to transform the DIY investment market for the better.
“It has been an incredibly energising experience to partner with a team who are steadfast in its commitment to building an investment platform that offers investors clarity in what they own and how much they are paying for it. Tillit’s technology-led fintech innovation is one to watch!”
Seccl and Tillit will be exploring the reality of launching a new investment fintech in the upcoming webinar ‘The future of DIY investing: the Tillit story’ on Dec 02 2021, 2:00pm GMT – register here to secure place.