GreenGrowth harnesses Seccl's API to power the industry's first carbon footprint investment app

GreenGrowth Investments, the new sustainable investment platform empowering consumers to invest for a more environmentally-responsible world, has adopted Seccl’s technology to power its soon-to-launch mobile investment application.

By integrating directly with Seccl’s API, GreenGrowth will allow its users to invest in underlying sustainable funds across a range of impactful environmental themes, such as clean energy and water, sustainable agriculture and green transport.

After measuring a user’s carbon footprint, the GreenGrowth platform will facilitate investments into corresponding funds, weighing users’ portfolios more heavily into their highest polluting areas. Its users can also self-select the themes they feel most strongly about, allowing for a fully customisable sustainable investing experience.

Unlike other DIY investment platforms, the GreenGrowth application will show investors the environmental impact of their personal investments. From CO2 emissions saved, to the amount of clean water treated, it’s users will see the environmental benefits of their investments over time.

Mary Agbesanwa, Fintech Growth Lead at Seccl, commented: “It’s truly exciting to be able to support innovative personalised propositions like GreenGrowth. By using our API, GreenGrowth have allowed Seccl to focus on their custody and execution, while they build a unique investment platform for their climate-conscious audience. We’ve seen this hyper customisation happen in banking, so we are thrilled to power its emergence in wealth too.”

Backed by VC firm SFC Capital and renowned fintech investors, GreenGrowth is led by an expert team in sustainability, financial technology, and investing - Chris Webb (CEO), Luke Harbord (CTO), and Marc Hendriks (CIO), respectively.

Chris Webb, CEO of GreenGrowth, shared: “Sustainable lifestyle choices have never been more important in the fight against climate change. GreenGrowth’s philosophy, backed by research, is that where you invest your money can actually have a hugely positive impact on the planet. People don’t often make that connection.

“Not only is this level of investment personalisation and impact completely unique to GreenGrowth, but it will also play a pivotal role in allowing investors to understand the impact their money is having on the environment, and how it is helping, or hindering, the fight against climate change. The team at Seccl have been instrumental in making this vision a reality – its API-first technology has allowed to focus on building a proposition that’s transparent, data-centric, and impactful.”

David Ferguson, CEO of Seccl, added: “I’m thrilled that Seccl’s technology has played a role in allowing the ambitious team at GreenGrowth to build this unique and rewarding proposition, and in such an accelerated timescale. We’re truly excited to be powering such an innovative and promising firm as it looks to transform the DIY investment market for the better.”

The GreenGrowth mobile app is now available via both Apple and Android stores.