Taking advantage of the embedded investing opportunity
How investing is moving into everyday digital experiences – and what it means for brands, customers and the future of wealth
A joint report from Seccl and 11:FSInvesting is entering a new phase. As customer expectations evolve and digital platforms mature, investing is no longer confined to standalone destinations. It’s increasingly appearing at the point of need – embedded into the apps and platforms people already use and trust.
This report explores how embedded investing is emerging as fintech’s next frontier, the forces driving this shift – and how leading brands are already embedding investment journeys to unlock new value.
In this report, you’ll learn:
- Why embedded investing is gaining momentum
- How customer behaviour is reshaping investment distribution
- What leading brands are doing differently – and why it’s working
- How Investment-as-a-Service is enabling this shift
- Where embedded investing goes next – including beyond financial services
Who’s it for?
Exploring new growth, engagement and wealth propositions
Designing embedded savings, investing and money journeys
Considering how embedded finance could support customers
Tracking the next phase of fintech evolution
With the right partner, you can launch an investment proposition in months, not years.
Platforms with scale and an existing audience have a huge advantage when it comes to embedded investing.
Join the live discussion: embedded investing in practice
A 45-minute webinar exploring the key findings from the report – and what they mean for fintech and beyond.
Speakers
What we'll cover:
- Why embedded investing is accelerating now
- What winning embedded investment journeys look like in practice
- The commercial and strategic implications for brands
- How Investment-as-a-Service is enabling this shift
- Where the next wave of opportunity is emerging